Focuses on enabling free and open access to the internet; creating relevant and localized experiences that are useful and helpful to Filipinos; and enabling growth for small businesses in the fast growing digital economy.
Para sa bayan, para sa lahat:
In the first-ever Google for Philippines event in Manila, Google announced key updates and product launches that will help drive the country’s economic growth and support the Filipino people in the ever-evolving digital world.
The lineup of new products and updates included: Google Station, a platform that provides open, free and high quality Wi-Fi hotspots to expand connectivity; Google Go, an all-in-one app that offers the best of internet for first-time smartphone users; Number Coding feature on Google Maps to guide drivers on coding day; jobs on Google Search to bring Filipinos closer to the right job opportunities; and Digiskarteng Pinay for Filipinas who are looking for content to upskill themselves. Additionally, Google will provide faster and easier opportunities for MSMEs to reach and engage with on line customers via Google My Business.
Helping Pinoys connect to the Internet
Announcing the upcoming launch of Google Station, Mahesh Bhalerao, Global Director, Next Billion Users Partnerships said, “Access to information plays a great role in the everyday lives of people. It creates opportunities for individuals and businesses to learn and grow and that is why we want to bring high quality internet to more Filipinos across the country and create positive impact on their lives.” To expand connectivity within cities and provinces, Google brings Google Station, a platform that provides open, free and high quality Wi-Fi hotspots to all so Pinoys can get online wherever they are. In partnership with SMART, heavily-trafficked areas such as airports, markets, malls, and bus stations will be provided with a set of cloud-based software and network access devices to enable high-quality internet to the public. Google Station will be available in more than 50 locations, including airports in Manila, Clark, and Davao, and LRT 2 and MRT 3 stations by the end of this month. The platform is also expected to launch in hundreds more sites in the country before the end of the year.
For madiskarteng Filipinas, Google launches Digiskarteng Pinay, a program powered by YouTube that aims to empower women by connecting them to content that can help improve their lives. Digiskarteng Pinay YouTube channel will provide upskilling content across different categories ranging from Family Nutrition, Financial Literacy, Beauty, Fashion to STEM, coding skills and technical skills.
Google has partnered with NGOs, government bodies, brands and creators including TESDA, Philippine Commision on Women, Cashalo, Unilever, and Coca-Cola to help provide information for women and enable them to improve and diversify their skill sets for their personal growth or create livelihood opportunities.
Enabling MSMEs to connect with customers online
Highlighting the need to support the digitization of small businesses, Gabby Roxas, Google Philippines Country Marketing Head, said “Micro, small, and medium enterprises (MSMEs) make up about 99.6% of the businesses in the country. For these local entrepreneurs, growing their customer base online is critical.” Google My Business. and easy-to-use tool for businesses to manage their online presence across Google Search and Maps has been available for Filipino businesses to use since 2015.