Communication and PR Issues Take Center Stage at 26th National Public Relations Congress
Spurred by the goal of elevating the practice of PR in the country, the Public Relations Society of the Philippines (PRSP), the nation’s premier organization for public relations professionals, puts the spotlight at this year’s National Public Relations Congress on current trends, issues and challenges faced by the industry to explore where to take it next.
Set for September 24 and 25, 2019 at the SMX Convention Center in Pasay City, the 26th National PR Congress has the theme “Amplify” to initiate a conversation on communication, PR and related issues that challenge industry practitioners. This year’s congress brings together local and international industry leaders to headline its roster of high-caliber speakers.
Amplifying Communication and PR Issues
With most Filipinos being active social media users and therefore very much involved in social narratives, PR practitioners are increasingly hard-pressed to find the balance between engaging their publics enough, particularly on the digital platform, and getting entangled in issues that could harm brands and clients. While some brands have had success riding on wokeism and similar causes supported by millennials and the Gen Z—the biggest demographics today—and tackling issues such as gender and environmentalism in their campaigns, many are reluctant or do not know how to proceed with caution.
Right from Industry Leaders: Elevating the Profession and the Industry
With more than 300 PR professionals expected in attendance, PRSP sees this year’s congress as the appropriate forum to calibrate the local industry vis-a-vis global PR practices. High-caliber international speakers headline the talks to provide practitioners with insights on best practices, trends and developments outside the country. Local industry experts will then present the state of public relations in the Philippines.
With global and local PR landscapes as backdrop, the congress will look into timely issues such as measuring PR success, the right and wrong way of managing a crisis, building thought leadership, and penetrating the startup market.
The two-day conference will also seek to (a) address industry misconceptions that put the industry and the PR professionals in bad light and (b) position public relations as a viable profession. “We hope not just to equip the current crop of young PR professionals with the tools that they need but also to inspire them to be proud of their chosen field,” said Pista.